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McGill Institute of Marketing

Seminar: Dr. Brian Wansink, Cornell University - Charles H. Dyson School of Applied Economics and Management

Mon, 2015-03-30 14:30 - 16:00
Bronfman Building, Room 011 : 1001 Sherbrooke Street West , H3A1G5

McGill Institute of Marketing & McGill Centre for the Convergence of Health and Economics Presents

Slim by Design

Dr. Brian Wansink
Cornell University
Charles H. Dyson School of Applied Economics and Management

Source Site: /desautels

McGill Institute of Marketing presents: Cannibalization and Preemptive Entry in Heterogeneous Markets

Tue, 2014-06-17 10:00 - 11:30
Bronfman Building : Room 245, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

Cannibalization and Preemptive Entry in Heterogeneous Markets presented by Nathan Yang (Yale University, Yale School of Business)

Abstract

Source Site: /desautels

Seminar: Sungho Park, Arizona State University

Fri, 2014-05-16 10:00 - 11:30
Bronfman Building : Room 410, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

An Empirical Analysis of Consumption Patterns for Mobile Apps and Web: A Multiple Discrete-Continuous Extreme Value Approach

Sungho Park
Arizona State University

Date: May 16, 2014
Time: 10:00 am - 11:30 am
Location: Room 410

Abstract: 

Source Site: /desautels

Seminar: Jay Russo, Cornell University

Fri, 2014-05-09 10:00 - 11:30
Bronfman Building : Room 245, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

What is Desired in the Desirability Bias?

Jay Russo
Cornell University

Date: May 9, 2014
Time: 10:00 am - 11:30 am
Location: Room 245

Abstract: 

Source Site: /desautels

Seminar: Yu Ma, University of Alberta

Fri, 2014-04-04 10:30 - 12:00
Bronfman Building : Room 423, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

The Nutritional Quality of Our Grocery Shopping and the Impact of External Shocks

Yu Ma
University of Alberta

Date: April 4, 2014
Time: 10:30 am - 12:00 pm
Location: Room 423

Abstract: 

Source Site: /desautels

Seminar: Alina Ferecatu, ESSEC Business School

Fri, 2014-03-28 10:00 - 11:30
Bronfman Building : Room 423, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

Understanding Managers’ Tradeoffs between Exploration and Exploitation

Alina Ferecatu
ESSEC Business School

Date: March 28, 2014
Time: 10:00 am - 11:30 am
Location: Room 423

Abstract: 

Source Site: /desautels

Seminar: Jennifer Argo, University of Alberta

Fri, 2014-03-21 10:30 - 12:00
Bronfman Building : Room 245, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

The Silent Influencers: The Impact of Mannequins in the Retail Context

Jennifer Argo
University of Alberta

Date: March 21, 2014
Time: 10:30 am - 12:00 pm
Location: Room 245

Abstract: 

Source Site: /desautels