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Demetrios Vakratsas

Oprah Gives a Shout Out to David's Tea

Mon, 2013-04-15 11:45

Imagine, if you can, America’s most influential celebrity telling the world that she loves you and she loves your product.
And all of this, at the low price of next-to-nothing.
... All in all, David’s Tea “hit the jackpot,” marketing expert Demetrios Vakratsas concluded Friday.
For any company, especially one that relies on word-of-mouth advertising — rather than paid advertising in traditional media — Oprah’s endorsement “is a dream placement,” the McGill University, Desautels faculty of management professor, said.

Source Site: /desautels