2020 SSHRC Insight Grants awarded

Published: 23 February 2021

Congratulations to the Desautels professors who received 2020 SSHRC Insight Grants and Insight Development Grants....

Power Distance Belief, Power, and Charitable Giving

Published: 17 October 2017

Authors:  Dahee Han, Ashok K. Lalwani and Adam Duhachek...

Fundraising could improve if tailored to social status

Published: 3 August 2017

According to research by Desautels professor DaHee Han and her colleagues, charities are losing out on donations by not targeting their fundraising campaigns properly....

Charities must re-think their marketing efforts

Published: 7 July 2017

A Charity Times piece explores a research paper partly authored by Desautels Professor DaHee Han.

How Shame and Guilt differ when it comes to Marketing

Published: 20 January 2015

Written by DaHee Han You’d be right in thinking that shame and guilt are negative emotions, but they can actually be used to create successful marketing campaigns. What marketers really need to...

The psychology of appraisal: Specific emotions and decision-making

Published: 29 May 2015

Authors:  So, J., Achar, C., Han, D.H., Agrawal, N., Duhachek, A., Maheswaran, D. Publication: Journal of Consumer Psychology Abstract

Feeling Guilty or Ashamed? Think about Your Emotions before You Shop

Published: 16 October 2014

Suppose you grabbed a few cookies before heading out to the grocery store and start to feel guilty or ashamed about breaking your diet. According to a new study in the Journal of Consumer Research,...

Distinct threats, common remedies: How consumers cope with psychological threat

Published: 30 October 2015

Authors: Han, D., Duhachek, A., and Rucker, D.D.   Publication: Journal of Consumer Psychology

How to successfully use shame and guilt in advertising

Published: 20 November 2014

Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds....

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