This is Karl Moore of the Desautels Faculty of Management at McGill University with Talking Management for The Globe and Mail. Today I am delighted to speak to Julian Birkinshaw from the London Business School.
Read full tarnscript: The Globe and Mail, January 6, 2014
A growing number of academic researchers are mining social media data to learn about both online and offline human behaviour. In recent years, studies have claimed the ability to predict everything from summer blockbusters to fluctuations in the stock market.