There are ways to ensure marketers are not fumbling in the dark when it comes to getting the most out of using emotion in their marketing campaigns. From billboards and adverts to their company website, my research shows that emotions such as shame and guilt can be used to create a favourable response from consumers.
The Social Business Academia Report 2014 gives a comprehensive overview about many of the social business initiatives that take place at universities around the world. Social businesses aim to solve social problems in a financially self-sustainable way.
... Robert J. David is Associate Professor of Strategy & Organization and the Cleghorn Faculty Scholar at the Desautels Faculty of Management, McGill University. He is also Director of the Centre for Strategy Studies in Organization at McGill.
This is Karl Moore of the Desautels Faculty of Management at McGill University, talking management for The Globe and Mail. Today, I am delighted to speak to Andrew Shipilov from [international business school] Insead, just outside of Paris.
When you look at alliances, trust is really important. Tell us more about this.
Read full article: The Globe and Mail, December 9, 2014
Joanna Klimczak doesn't want to support poverty-reduction, she wants to end it.
And, she's going to England to further her cause.
... The 23-year-old student in the faculty of management at McGill University applied for the prestigious scholarship last summer and learned on the weekend that she'd earned one of the coveted spots.
Read full article: St. Catharines Standard, December 3, 2014
Many people strive to be leaders in their society so they can make a difference in the world and improve people’s lives. As many of us know, it takes just one person to create even the most significant of changes around us — this thought alone should push everyone to develop their inner leader, no matter what their personality may be.
This is Karl Moore of the Desautels Faculty of Management at McGill University with Talking Management for The Globe and Mail. Today I am delighted to speak to Michael Jacobites from the London Business School.
Michael, tell us about value migration.
Read full article: The Globe and Mail, December 2, 2014
Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds.
... Professor DaHee Han says:
“To get the best response, a fitness club could produce an ad that induces shame and highlights the bigger picture, such as ‘Are you overweight? How ashamed do you feel? Stop overeating, join our fitness programme and feel healthy all the time’.
The Board of Directors of Andrew Peller Limited (TSX: ADW.A)(TSX: ADW.B) ("APL" or the "Company") is pleased to announce that Mr. Brian D. Athaide has been appointed Chief Financial Officer and Executive Vice President Human Resources and Information Technologies of the Company effective January 5, 2015. In conjunction with this appointment Mr. Peter Patchet, Chief Financial Officer CFO and Executive Vice President Human Resources, will be retiring January 5, 2015.
Kelowna, British Columbia: Decisive Dividend Corporation (TSX-V: DE.P) (the "Corporation"), a capital pool company listed on the TSX Venture Exchange (the "Exchange"), is pleased to announce that it has entered into a share purchase agreement dated November 26, 2014 (the "Share Purchase Agreement") with each of Patrick C. Turner of Penticton, British Columbia, Leslie Gray Cameron of Peachland, British Columbia and Ronald Sutcliffe of Penticton, British Columbia (the "Vendors"), being all of the shareholders of PGR Ventures Inc.
McGill University can brag about having not one, but two Rhodes scholars this year and, while they come from different backgrounds, they do share a very global vision for the world and how to solve its problems.
... Joanna Klimczak is a graduate of the Desautels faculty of management at McGill who developed her vision for the world at the tender age of 17 and has voraciously pursued her goals to improve sustainable development.