MONTREAL - The ad agency brief was clear: Get more people shopping at a Montreal bicycle store. The creative talent came cheap: 30 marketing students working free-of-charge for two weeks. And after an evening of pitches to a panel of judges and the selection of winners, the end game now approaches: A $10,000 publicity campaign to be launched in April.
Professor Karl Moore of the Desautels Faculty of Management, McGill University, speaks with Brian Fetherstonhaugh (BCom’79), Chairman & CEO, OgilvyOne Worldwide.
Watch interview: The Globe and Mail, January 24, 2013
Careers are a lot longer than people think. Most of my undergrad and MBA students are in a great rush to get on with it. And they should but they need to take the long view. I recently interviewed OgilvyOne’s CEO Brian Fetherstonhaugh (BCom’79) who is one of the smartest people I know. Brian separates a career into three sections, allowing for some perspective and an eye on the future.
-Article by Karl Moore
Industrial Alliance Trust recently announced the appointment of Liliane Dubois (BCom’87) to the position of Vice President, Auto Financing. With a Bachelor of Commerce from McGill University, Ms. Dubois has worked over 25 years in the field of auto financing. Her experience in the field covers both retail and commercial financing.
Read full article: Autosphere, January 11, 2013
NEW YORK, Jan. 8, 2013 /PRNewswire/ -- Videology— a digital advertising platform and solutions provider—has announced additions to its management team to power the rapid expansion of its global network in 2013. In 2012 the company took its market-leading video advertising platform—as well as its expanded capabilities in display, rich media and mobile—into eight new markets with further expansion planned this year.
On Nov. 3, 22-year-old Samantha McManus (BCom’12) took her first steps toward combating the inhumanity of human trafficking. She, along with 22 other walkers representing 12 countries around the world, began a 15-day trek from Bangkok, Thailand, to the Myanmar border in support of the Freedom to Walk initiative. The campaign raises both awareness for human trafficking issues and funds to assist those men, women and children whose lives have been affected by the atrocities of forced labour and sex.
In August, 2011, Paladin Labs Inc. founder and CEO Jonathan Goodman was involved in a terrible bicycle accident and had to relinquish his job to recover. His position running the Montreal-based drug distributor was taken over by long-time colleague, vice-president Mark Beaudet (BCom’90), who has now been interim CEO for almost a year-and-a-half. Mr. Beaudet has maintained Paladin’s remarkable growth in Canada – where it markets prescription and over-the-counter products usually licensed from other companies – and kept up the pace of international expansion.