Voici deux mois, on apprenait que Joseph Adamo (BCom'87, MBA'92), vice-président marketing du groupe Transat, remplacerait Yves Lalumière à la présidence de Transat Distribution Canada. Peu connu dans notre industrie, le nouveau grand patron des Club Voyages, Marlin Travel et autres marques du réseau de distribution de Transat peut pourtant se prévaloir d’un parcours impressionnant dans le domaine du marketing : il a été membre de la haute direction de grandes sociétés comme Marketel, Telus Mobilité, Bell Canada et le Groupe Pages Jaunes.
Janice Yip (BCom'05) has developed an incredibly diverse profile during her eight years in marketing, from media planning for ALDO’s YouthAids campaign to deciphering the market positioning of different drugs, launching business jets internationally, and attending fashion shows in Sweden...
The School of Internet Marketing Instructor Dan Maynard Explains Why Small Businesses Should be Using YouTube to Increase Revenue
When used properly, YouTube can be a powerful tool in getting the word out about your business faster than nearly any other social media network. In May 2011, YouTube reported on its company blog that it received more than three billion views per day. Just seven months later in January 2012, YouTube stated that figure had increased to more than six billion views per day*. That number continues to grow everyday and that means big money for businesses who utilize YouTube as part of their marketing strategy.
Cogeco Câble a annoncé mardi la nomination de Louise St-Pierre (BCom'78) au poste de présidente et chef de la direction de Cogeco Câble Canada.
... Diplômée de l'Université McGill, en finances et en marketing, Mme St-Pierre avait auparavant géré et offert des services de consultation chez DMR au Québec, au Nouveau-Brunswick et en Alberta, et mené des mandats auprès d'IBM.
"I wish it never happened.”
For the past 90 minutes, Denis Desautels (BCom'64) has been reflecting amicably over lunch on a career that included a decade-long stint as Auditor-General of Canada and another decade as chairman of Laurentian Bank of Canada.
... “His only fault, which we tease him about, is that he doesn’t know how to say ‘No,’” says Sheila Fraser (BCom'72), his successor as auditor-general and former colleague at Ernst & Young.
It is with profound sadness that we announce the peaceful passing of John Dobson (BCom'49) at The Montreal General Hospital.
Windsor Capital Advisors Announces That WB II Acquisition Corp. and Input Capital Corp. Have Entered Into Amalgamation Agreement
WB II Acquisition Corp. is pleased to announce that it has entered into a “three-cornered” amalgamation agreement (the “Amalgamation Agreement”) pursuant to the provisions of The Business Corporations Act (Saskatchewan) dated July 5, 2013 with Input Capital Corp. (“Input”) and 101235015 Saskatchewan Ltd.
Four national team members, including a pair of Olympians and McGill’s 1982 Redmen soccer team – which captured the Canadian championship – headline a new cast of inductees selected for the McGill Sports Hall of Fame, bringing the list of honoured members to 116 since the pantheon opened in 1996.
An online social platform that accurately forecasts future sales of new products has won first place at the Desautels Faculty of Management’s entrepreneurial competition, the Dobson Cup.
... Team leader and Desautels graduate Grant Yim (BCom'03) says “It is unique in the fact that there is nowhere else to find, in one place, information about products that have not yet been released. Also, existing market research organisations do not leverage social media, and as such their data is expensive and the sample sizes are smaller.”
Bernard Finestone (BCom'41), a veteran of the Second World War who shared vivid stories of battle, death and loss from the front with Montreal schoolchildren, has died at age 93.