When used properly, YouTube can be a powerful tool in getting the word out about your business faster than nearly any other social media network. In May 2011, YouTube reported on its company blog...
Desautels Professor Ken Lester was interviewed on BNN about the commodification of marijuana post-legalization. He discussed product choice, the question of how branding might be constrained by the...
Markets and Globalization examines how firms develop strategies to compete an ever-globalizing marketplace.1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA/desautelsCategory: MBA Program