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How Shame and Guilt differ when it comes to Marketing

Tue, 2015-01-20 16:06

Written by DaHee Han

You’d be right in thinking that shame and guilt are negative emotions, but they can actually be used to create successful marketing campaigns. What marketers really need to know is that both emotions have different effects on consumers.

Read full article: Digital Marketing, January 9, 2015

Source Site: /desautels

Industry reacts to vote to renew US terrorism insurance act

Tue, 2015-01-20 16:05

Industry leaders have been reacting to the news that the US Congress has voted overwhelmingly in favor or reauthorizing the Terrorism Risk Insurance Act for six years. The vote stalled before Christmas after a senator objected but passed through both houses of Congress on Wednesday.
... Meanwhile an academic has warned that policies on protecting locations need to be more flexible. Professor Mehmet Gumus of Desautels Faculty of Management says that governments need to allow funds for analysis of terrorists’ behaviours.

Source Site: /desautels

Desautels' Jeux du Commerce delegation wins 6 podiums

Tue, 2015-01-20 16:03

Congratulations to all of those who participated and supported our 2015 Jeux du Commerce delegation
Winning 6 distinctive podiums, the academic teams cummulatively placed Desautels in the 3rd spot of the academic ranking:
2nd place in Debate: Djavan Habel-Thurton, Evan Weiser, Justin Kieran, and Jade Vaillancourt.
3rd place in Marketing : Manuel Gobeille-Leblanc, Rachel Burk, and Louisa Guo.
3rd place in Operations Management: Asma Diallo, Thalia Duhamel, and Francois Boisvert.
2nd place Human Resources: Graydon Clerk, Elie Lubendo, and Kangni Chen.

Source Site: /desautels

MSE Annual Environment Public Lecture

Tue, 2015-02-17 18:00 - 19:00
Bronfman Building : Room 151, Bronfman Building, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5
Price: Free

McGill School of Environment is pleased to welcome

Andrew Revkin

Charting a 'Good' Path in a Turbulent Age

Tuesday, Feb 17, 2015

6:00pm

Bronfman Building, Room 151

Source Site: /mse

Web Conferencing Service (Adobe Connect) maintenance: Jan 26

Mon, 2015-01-26 09:00 - 11:00

The Web Conferencing Service (Adobe Connect) will be unavailable Monday, January 26, from 9am to 11am due to scheduled maintenance.  

No conferences will be scheduled during this time.

 

Source Site: /it

Brian Larkin "Techniques of Inattention: Religion and the Mediality of Loudspeakers in Nigeria" | AHCS Speaker Series

Thu, 2015-01-29 17:30
Arts Building : W-215, 853 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 0G5

Brian Larkin
Associate Professor, Barnard College, Columbia University

Source Site: /ahcs

Digital Arts Engine (Winter 2015)

Fri, 2015-01-30 (All day)
Leacock Building : AIO Office, Room 307, 855 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 2T7

Are you burning with ideas on how digital technologies can mash up with the arts and humanities? Are you an Arts Undergraduate Student? Are you entrepreneurial and motivated to get your ideas out there? We’d like to help!

Category:
Source Site: /igsf
Classified as: 

55th Annual Woodsmen Competition

Sat, 2015-01-24 09:00 - Sun, 2015-01-25 09:00
Watson Field : Macdonald Campus 21111 Lakeshore Road Sainte-Anne-de-Bellevue, QC , H9X 3V9

Twenty teams of Lumberjacks and Jills from eight universities in Eastern Canada and the United States will test their mettle at the 55th annual Intercollegiate Woodsmen Competition, Saturday January 24 at McGill’s Macdonald Campus in Ste-Anne-de-Bellevue.

Wood chips will fly as over 100 competitors vie for individual, doubles and team honours in traditional woodsmen events that include axe throwing, log rolling, pole climbing, water boil, snowshoe race and more. The events are a showcase of Canada’s rich history in forestry as celebrated by a whole new generation of lumberjacks.

Contact Information

Contact: Lee Bieber
Organization: Athletics and Recreation, McGill University, Macdonald College
Email:
Office Phone: 514-398-7789
Source Site: /macdonald

Passing of Dr. Theodore L. Sourkes

Tue, 2015-01-20 08:56

Dear Colleagues,

Source Site: /psychiatry