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Why we buy music

Dr. Valorie Salimpoor

New study shows what happens in the brain to make music rewarding

A new study reveals what happens in our brain when we decide to purchase a piece of music when we hear it for the first time. The study, conducted at the Montreal Neurological Institute and Hospital – The Neuro, McGill University and published in the journal Science on April 12, pinpoints the specific brain activity that makes new music rewarding and predicts the decision to purchase music.

Published: 11Apr2013